Briefly: WIRED reported a discount on the second generation of Bose QuietComfort headphones. At time of review, individual colors were $199 on Amazon, with a listed regular price of $359; at the Bose store the price was $219. The author called the offer the lowest for this model since its release and separately warned that the price of the black version is changing. Other Bose products are listed in the same review, and the first-generation QuietComfort retailed for $169. That is, we are talking about a specific model, seller, color and a short period of time.
Why does a headline about “lowest price ever” easily create unnecessary rush: the price in the online store changes, the color you want may be out of stock, and the link to the recommended price of $359 does not show what the item has typically cost in recent weeks. The article doesn't promise that either option is available for $199. In addition, a record discount for one model does not automatically make it the best headphones for each buyer’s needs. It's worth comparing the convenience, noise cancellation, return period and price of alternatives, including the older version. The material itself honestly indicates price fluctuations and affiliate links, so the actual core of the news is there. Hype begins when a temporary promotion is retold as a one-size-fits-all, can't-miss opportunity.